Budget is the main challenge for Talent Branding
In the 2014 survey, the top challenge many organizations
face in building their employer branding strategy is budget. There are
many low cost initiatives companies can start with, but a successful
Talent branding initiative needs buy in at the top. The general lack of
awareness can contribute to an unwillingness to invest. A real
opportunity exists for leaders to become better informed on the
increased costs of not having a strategy & not allocating budget –
like increased turnover, higher time to hire or lower quality of hire,
or a disengaged workforce. http://bluivygroup.com/2014-global-trends-employer-branding/
Some Examples of Big companies which have invested in Talent Branding Campaigns
Hiring @ HCL - https://www.youtube.com/watch?v=ELqLxD8sTUY
Diversity Branding - https://www.youtube.com/watch?v=h4velprhE_o
